BrewDog is a lesson in how to scale up without losing your ‘craft’



Marketing Week looks at what the rise of BrewDog tells us about how to grow a successful business while maintaining a ‘craft’ ethos. The Scottish brewer recently raised more than £1m of crowdfunded investment in 48 hours, helping to take the business towards its short-term target of £10m and a further stretch goal of £50m. BrewDog plans to use the money to fund the construction of new breweries in Australia and Asia, as well as opening 15 new craft beer bars in the UK.

To read the full article click here