Building Brand Love and Loyalty in Luxury Hospitality



This Skift Trends report explores the many disruptions in luxury travel where tired narratives about what upscale travelers want no longer suffice. The very definition of “luxury” is nebulous today, meaning different things to a widening arc of customers with myriad psychographic profiles, age brackets, and personal lifestyles, emerging from a continually expanding range of source markets. The clustering of macro and micro stressors are rearranging luxury travelers’ long-held assumptions of purpose and value, causing inward reflection.

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