Data, ethics & accountability: who is responsible for the ethical use of data and AI in consumer-facing businesses?

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Data, ethics & accountability: who is responsible for the ethical use of data and AI in consumer-facing businesses?

Grappling with the ethical and moral impact of data and AI is often seen as the domain of experts and philosophers. But today, any business collecting data or implementing AI-powered solutions must necessarily consider the relationship between innovation, safety and ethics – if not risk serious reputational, moral and commercial consequences.

But for organisations in the consumer-facing sector, where does ultimate responsibility for the ethical use of data, AI and technology lie?

Our most recent report considers this question. Drawing on insight gained from conversations with experts in AI, and 25 Chairs and Non-Executive Directors in the consumer-facing sector, this white paper provides a framework for businesses on the challenges that need to be addressed in governing AI, and on where ultimate accountability should rest.

You can read the full report here.

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