Fashion Forward 2020 Report

The report, launched by The Boston Consulting Group (BCG) along with Facebook India, is based on the work that BCG has been doing for the last 2 years in the digital space, and is based on a sample of close to 18,000 consumers surveyed. According to the research of the Indian fashion market, which is currently estimated at US$70bn, it is estimated that by 2020, 60%-70% of the branded apparel market will be digitally influenced.

Read the other findings here.