Google tops YouGov’s inaugural global brand health rankings

The first ever YouGov BrandIndex global brand health ranking is dominated by online brands, with Google coming top just above sister company YouTube and Facebook in third place. Samsung comes in fourth, messaging service WhatsApp is fifth and Apple’s iPhone is in sixth spot, while online retail behemoth Amazon is seventh. The top ten is completed by brands with longer histories – Toyota, Adidas and Colgate.

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