More lucrative than video and music combined, the games industry in the UK is worth £3.86bn, Globally, the prize is even bigger, with the world games market expected to generate revenues of £121.5bn in 2019, up 9.6% year-on-year.
Read more here.
Highly social, gender diverse and age agnostic: Why brands must change their view of gamers
18 July 2019
Share
