How John Lewis prototypes new ideas for the future of retail

Wired magazine visits Room Y, the innovation lab in the basement of John Lewis’s London HQ where engineers test the latest technology. Here futurologist John Vary and his team build prototypes of multi-sensory exhibits for John Lewis stores. This includes a psychometric test akin to ‘a Tinder for furniture’ where customers can swipe left or right to indicate the products they most like.

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