How to follow products from the fitting room to the till

David Lumb at Fast Company reports the numerous features of Oak Lab’s smart fitting room mirror and how lining a store with connected tech can result in a better experience for the customer and field far more in-store data for the merchant. In a time when the line between online shopping and offline shopping blurs, tracking customer brick-and-mortar behaviour and in-person sales, including employees’ activity in the store, should result in more sales, according to Healey Cypher, CEO and co-founder of Oak Lab. For now, the company has limited bandwidth to businesses with already-evolved tech stacks, organizational mindsets, and existing digitised catalogs.

Read the full article here.