New ways to fit sports into consumers’ lives

Jonathan Salem Baskin at Forbes reports on innovative ways to engage with customers on topics beyond functionality and fashion. In particular, he mentions Adidas’ latest sustainability activities such 3D printed shoes made of plastic ocean waste, as we explored in one of our opinion pieces last year.

Among the many initiatives, Adidas has opened eight facilities where consumers can play sports and engage with experts to understand what’s missing in their experience and what the brand can provide to satisfy them.

Find out more about Open Source and RunBases through the words of James Carnes, VP Global Brand Strategy, here.