Shakespeare reFashioned by Selfridges

Selfridges’s longest-running creative project yet launched on 4th July and will run until 24th September to celebrates Shakespeare’s 400th birthday. With the aim of creating a creative and tech-led retail theatre experience, as well as reimagining Shakespeare’s work for the 21st century, the campaign sees the retailer collaborating with the Royal Academy of Dramatic Art (Rada) offering many workshops and classes. Moreover, The Faction theatre company will perform pop-up shows and even letting customers spy on their rehearsals of Much Ado About Nothing.

Read the full programme here.