Singles’ Day vs Black Friday: Which one is best for fashion?

With two of the biggest online shopping events of the year falling within less than a month of each other – and in entirely different markets – choosing the right one can make a huge difference when the numbers come in at the end of the year. Limei Hoang of the Business of Fashion looks at the differences between the two to determine which one provides the best opportunity for fashion labels.

Read more here (paywall).