Social Media 2016: A review by Practicology

The past 12 months have seen a huge amount of change to the social media landscape providing lots of opportunities for retailers to incorporate social elements to their strategies. Across most platforms in 2016 there has been a focus on making social media commercially successful and there has been an increase in governance and moderation for users to appeal to advertisers.

Find the full round up of the key social media changes for retailers here.