The ‘Fashionisation’ of Childrenswear

Robin Mellery-Pratt at BoF reports on the latest trends for childrenswear, as consumers demand for trend-led, sustainable and designer clothing items has increased, sparking a creative revolution in the growing childrenswear market. Unlikely men’s and women’s fashion, this market finds its most influential brands in Spain and Belgium and Japan and Korea. The influence of social media and the diffusion of couture kidswear are also important factors in the process of ‘fashionisation’ of childrenswear.

Read the full article here.