‘The Growth Director’s Secret’ by Andrew Brent



The book, by Andrew Brent, was released by Bloomsbury this week and examines the structural and cultural factors that hold back many conventionally-organised companies. By exploring important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice, the author shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth.

You can buy the book here.