The John Lewis Retail Report 2016



Based on buying habits of John Lewis customers over 2015/2016, the report tells  a fascinating tale of how British people responded to the political, cultural and economic shake- ups of the last twelve months. It gathers real behaviour by real shoppers, buying real stuff, including what has performed and not performed and what channels are being used and in what way. The retailer’s future predictions are born of this information and also of the years of experience accumulated by its buyers, merchandisers, and market intelligence.

 

Read the full report here.