The luxury reset

In this article Rebecca Robins reflects on the demarcating separation of luxury from excellence, which is driving companies to look seriously at the entire brand experience as a growth engine for their business. With her 2012’s publication Meta Luxury in mind, she brings some practical examples of luxury brands, such as Brunello Cucinelli, which are trying to translate their stories of excellence within a knowledge and experience economy that craves experience as much as the product itself.

Read the full article here.