The luxury industry has entered a “new normal,” characterised by lower growth. New research by Bain & Company and Farfetch estimates that millennials will represent 40% of the global personal luxury goods market by 2025. This means that to succeed in the next decade, brands will need to refocus on their customers to better anticipate and cater to their needs. The younger generation will be key.
You can find the full report here.
Also you can investigate the topic of the retail store of the future further in this article by The New York Times.