Total Retail 2017 report by PwC



In 2017, UK retailers face one of the most competitive environments in decades. With the continuing shift in customer preferences towards online and increasingly mobile shopping, and an unstable global marketplace that demands unprecedented technological sophistication, some retailers are being confronted with challenges to their very existence. How can retailers balance change and increasing costs whilst still embracing opportunities? The research shows that remaining customer-centric, more than ever before, is essential to stay ahead.

Download the full report here.