WEF on China’s bricks-and-mortar retail resurgence



The World Economic Forum looks at the recent upturn in the fortunes of China’s physical stores. The concept of ‘new retail’ spearheaded by Alibaba focusing on the integration of online, offline, logistics and data across a single value-chain has driven a growing interest among Chinese tech firms in establishing data-forward customer-focused physical footprints in the country.

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