What Facebook’s latest changes mean for the future of social media marketing

Forbes looks at how Facebook’s new algorithm changes, announced by Mark Zuckerberg this week, could impact brands and marketers. “Companies that rely on Facebook and Instagram to build businesses are definitely at a loss with the changes, but there is still hope. For most businesses, it will be as simple as understanding what the ambition of your brand or product is and aligning that with the target consumer that has a similar ambition,” says the report.

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