Why Airbnb will move beyond home rentals

As announced this week, the accommodation online marketplace launched a brand-innovation lab called Samara, whose first project is a novel community centre in Japan. The division is tasked with inventing new futures for the company and after the first project, Airbnb will look to scale it to other declining small towns across the world. In this article by Cliff Kuang at The Fast Company, he examines how and why Samara has evolved and what entering urban planning means for founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk.

Read the full article here.