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Latest MBS News & Intelligence

MBS NEWS

General Atlantic-backed Joe & The Juice partners with Aditya Birla to launch Indian expansion this year. The private equity backed chain which has with 480+ global sites, will enter India via a strategic partnership with Aditya Birla New Age Hospitality. The move marks Aditya Birla’s expansion in foodservices.

John West appoints Ben Ford as Managing Director. The seafood and canned foods company John West Foods has appointed Ben as its new Managing Director following Mark Doherty’s departure. He will lead the brand’s growth plans, including innovation pipeline initiatives like Ecotwist.

Monpure London appoints Carly Osborne as CEO and Vicky Metcalfe as CMO. Carly joins from Color Wow, where she helped scale the brand ahead of its 2025 sale to L’Oréal, and has also held senior roles at Hourglass. Vicky brings haircare marketing experience from Curlsmith and Viviscal to support the brand’s next growth phase.

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