Sports
Our sports practice supports global sporting institutions, governing bodies, and federations.
The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.
We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.
Our Experience
Board
Communications
Corporate
Performance
Media
Technology
Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.
Latest MBS News & Intelligence
How sports can learn from the consumer playbook
McQueen prepares new creative leadership following Seán McGirr’s departure. Seán has stepped down as Creative Director after three years, with no successor named yet. Parent group Kering plans to announce new leadership soon as the luxury fashion house restructures its retail network and focuses on profitability.
Emerging Travel Group and Agoda agree strategic cross-selling partnership. The travel platforms have formed a partnership to cross-sell hotel inventory, giving travellers more accommodation options worldwide. The deal supports ETG’s Asia-Pacific expansion, where bookings have grown 30% in 2026.
Raising Cane’s plans up to five UK locations including London flagship. The US fried chicken chain is expanding to the UK with sites planned for Leicester Square, Dalston, Tottenham Court Road and Kingston Upon Thames. The company views Europe as a major expansion opportunity.