Sports

Our sports practice supports global sporting institutions, governing bodies, and federations.

The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.

We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.

Our Experience

Board

Communications

Corporate

Performance

Media

Technology

Selected Sport Clients

Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.

Latest MBS News & Intelligence

Paul Blackmore to lead Hilton’s UK and Ireland development. Hilton has named Paul Blackmore as Vice President of Development for the UK and Ireland, effective July, as it aims to expand in the region. Paul brings over 20 years of hotel development experience, including senior roles in key global markets for Hilton.
KKR secures £1.7bn acquisition of Assura. US private equity giant KKR has secured a £1.7bn takeover of NHS landlord Assura, ending a heated bidding war with rival Primary Health Properties. Both parties raised their offers several times before Assura accepted KKR’s final bid.
SushiDog eyes national and international expansion. SushiDog has secured a third round of funding worth £1.3 million from Middleton Enterprises to support its expansion. The quick service chain aims to grow to 40 sites over the next five years, with plans for nationwide and potential international growth.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.