Sports

Our sports practice supports global sporting institutions, governing bodies, and federations.

The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.

We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.

Our Experience

Board

Communications

Corporate

Performance

Media

Technology

Selected Sport Clients

Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.

Latest MBS News & Intelligence

Poundland appoints CFO. Mark Jackson has been appointed to the role. He was previously CFO of Pep&Co and CEO of Poundland. He was also CEO of Benson for Beds which was owned by Pepco predecessor Steinhoff.
Sir John joins Medicube as Creative Director. The Korean skincare brand has appointed makeup artist Sir John as its Creative Director and Ambassador. He will advise on marketing, product development, and events, helping to bridge the gap between clinical skincare and everyday beauty routines.
Macphie appoints Ed Widdowson as CEO. The UK-based food ingredients manufacturer, has appointed Ed Widdowson, a fourth-generation family member, as its new CEO. Ed, who has an impressive career in strategy, sales, and marketing, will lead the company as it continues to grow.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.