Sports
Our sports practice supports global sporting institutions, governing bodies, and federations.
The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.
We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.
Our Experience
Board
Communications
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Performance
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Technology
Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.
Latest MBS News & Intelligence
How sports can learn from the consumer playbook
Rank Group lifts outlook as revenue rises across venues and digital. Third quarter net gaming revenue rose 5% to £205.4m, with venues up 6% and digital up 4%. Full-year like-for-like operating profit is now expected to be at least £68m. Management says it remains on track toward a £100m medium-term operating profit goal.
Hollywood Bowl posts first half revenue growth and plans new UK sites. Hollywood Bowl reported H1 revenue of £141.5m, up 9.5% year-on-year. UK revenue rose 9.4% to £118.4m, with Canada up 12.8% constant currency to CAD 42.9m. The group will open two UK centres and one in Canada in H2, citing strong demand and cost control.
Ornua lifts profit as Kerrygold hits $1bn US retail milestone. Ornua posted operating profit of €136.6m, up 4.7%, on revenue of €3.45bn. It paid €74.3m to member co-ops and bought €1.86bn of dairy products. Kerrygold reached $1bn in US retail sales and launched 16 new products amid turbulent market conditions.