Sports

Our sports practice supports global sporting institutions, governing bodies, and federations.

The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.

We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.

Our Experience

Board

Communications

Corporate

Performance

Media

Technology

Selected Sport Clients

Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.

Latest MBS News & Intelligence

Matt Maddox named Authentic Brands Group President. Formerly Chief Executive Officer of Wynn Resorts, Matt succeeds Nick Woodhouse who will transition to Executive Chair.
Daily Dose expands senior leadership team. The cold-pressed juice company has named former Group Finance Director of Mr Fothergill’s, Phil Hurst, as CFO, while ex-Head of Grocery at Red Bull, Ben Weeks, is to become CCO.
2 Sisters appoints CFO. Paul Friston has been appointed to the role of CFO at the poultry giant. A chartered accountant, Paul spent 28 years at M&S, most recently as Chief Commercial Officer for M&S Food. He will join the business in early February.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.