Sports
Our sports practice supports global sporting institutions, governing bodies, and federations.
The sporting landscape is constantly evolving and changing fast. The industry is transforming: fan habits are evolving, games are getting more diverse, sport media is being reimagined, and the sector is becoming increasingly global. From a leadership and strategy perspective, many businesses are beginning to think more deliberately about how sport fits into the wider consumer ecosystem and applying a consumer-centric lens to decision making could be transformative for organisations in sport.
We combine our expertise in consumer-facing industries and experience in the sporting sector to support our clients at Board, Executive Committee and leadership levels. We work across sporting clubs, national governing bodies, international sports federations, leagues, sports venues, e-sports, brands, agencies and major events organising committees within the sector.
Our Experience
Board
Communications
Corporate
Performance
Media
Technology
Leading a global organisational restructure and sourcing exceptional senior talent in a number of global markets required a search partner who knew consumer markets exceptionally well and worked quickly to understand our brand. MBS was that exceptional partner. They worked with speed, integrity, and outside of hours on many occasions with myself to secure practically a whole new global Leadership team, ranging from Global CEO to a series of Country Head roles.
Latest MBS News & Intelligence
How sports can learn from the consumer playbook
Netflix buys Warner Bros for $72bn. The deal, expected to complete in 2027, will see Warner Bros come under Netflix ownership once its Discovery Global Brands like CNN and TNT sports are separated. Netflix will acquire the rights to top franchises including Harry Potter and Game of Thrones.
4imprint appoints Topps Tiles Chair as new Chair from March 2024. The London-based promotional merchandise distributor has named Paul Forman as incoming Chair, effective March 2024. Paul brings leadership experience from Topps Tiles and previous CEO roles in industrials.
Randox Health expands concessions in Holland & Barrett. The clinic concessions, which are currently in 14 Holland & Barrett stores, will roll out to eight more. Alongside the physical concessions the partnership could extend to a more ‘joined up proposition’ for the customer.