The discount retailer will trial the pricing structure in 24 Midlands branches, where 25% of products will be sold at more or less than the eponymous price. Several household products will retail for 50p, while others will cost between £1.50 and £5.
Join our network of executives who receive the MBS News daily, as well as the insights, analysis and our weekly column in The Weekend Edition.
You’ll be able to unsubscribe at any time.