Intelligence & Thought Leadership
Why do luxury pop-ups work and who’s doing them well?
The cost-effective nature of these temporary spaces means they’ll be around for some time to come - and as luxury becomes more personal, pop-ups will only encourage new and exciting ways to interact with customers.
Q&A: By Terry CEO Marion Assuied on brand values, empowered consumers and clean beauty
I caught up with Marion Assuied, Chief Executive of the premium Parisian cosmetics brand, By Terry and the daughter of founder Terry de Gunzburg. We discussed brand values, empowered consumers and clean beauty.