Fragrance sales are estimated to generate $8.5 billion in fragrance sales in MENA by 2021, an upswing from $5.7 billion in 2018. Read more...

Hundreds of companies are setting up corporate venture capital arms. Unfortunately, many squander the opportunity by managing these VC efforts the same way they would manage an M&A or business development...

CEOs and other executives are giving CMOs permission to step up and think boldly about how marketing will own growth. CMOs now need to give themselves the latitude to take on ever-more-ambitious ideas, unify the...

On Tuesday 2nd July, Veuve Clicquot hosted their annual Australian Business Woman Awards ceremony for 2019 at the Museum of Contemporary Art in Sydney. Kim Jackson, principal of venture capital firm, Skip Capital, was...

Nearly every company is involved in some form of digital transformation, but how many are actually seeing it pay off? The answer is surprisingly few. New research by Bain & Company finds that only 8% of global...

From the popularity of vegan and plant-based food, to the trend for non-alcoholic beer and the wider shift towards premium spirits, consumer behaviour is evolving at such a rate that brands are left scrambling to keep...

Insular thinking, a lack of commercial focus and too few positive role models are preventing marketers from long-term success and taking the next step to become CEOs. Read more...

Following the success of US startups like Everlane and Outdoor Voices, both new and established UK brands are eschewing wholesale relationships in favour of a direct-to-consumer model. Read more...

Facebook-owned Instagram is the fastest riser in this year’s ranking of the top 100 brands by Kantar. The social site has climbed 47 places after a 95% increase in brand value takes it to $2.82bn. Read more...