MBS Intelligence
Concepts, marketing & creative direction
The denim trend comes and goes, but sustainability is…
I was looking at a photograph of myself when I was 18 and at the beginning of my gap year (which trust me, was a really long time ago!). What struck me was the pair of denim jeans I was wearing: Levi 501’s that had...
Will Men’s Fashion Week survive?
The menswear fashion shows are all but over and once again, they are showing that the barriers between the genders are continuing to dissolve, and cultural identities are becoming much more fluid. A recent report on...
Curating a Community: The Huggle story
In 2000, I hosted an event called 'Inventing Retail.com'. It was right at the start of the dot-com bubble and the panel was made up of a collection of pioneers in the ecommerce world, including Keith Basnett and Ernst...
Curated Redevelopment: Breathing new life into the South Street…
Over two decades’ worth of annual trips to New York City, I've had a good chance to see how the city has changed over the years - even better than locals, I think, who might not notice the gradual changes from day to...
Fashion Week: Is this the beginning of a new…
‘See now, buy now’: a topic that has been fervently brewing for the last few seasons, it feels like we are reaching a tipping point. Certainly, the very nature and purpose of Fashion Week is entirely up for...
Yokishop: Sustainable innovation in California
I have been on my annual research trip looking at stores, brands and new concepts on the West Coast. It's nearly time for me to come home and I almost arrived back in the UK empty-handed – until the 11th hour: all...
Curated Lists: The new relationship between fashion and music
While in New York for a visit last week, I had the chance to stop by G-Star Raw’s newest flagship store across the street from the New York Public Library on Fifth Avenue – their first opening since Pharrell...
Work and Play: Social entertainment’s rise to bring teams…
One of our recent initiatives here at The MBS Group has been to make office activities more about inter-team bonding and promoting collaboration. Although we love to go for a drink at our local pub here in Primrose...
Switched on: Celebrating five generations of British lighting
When Woolworths closed its doors for the last time in November 2008, it was a very sad day for us at The MBS Group. Woolworths was our very first client outside of fashion and luxury in the early nineties, and was the...
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