MBS Intelligence
Trends, strategy & emerging markets
Are we in the next wave of channel innovation…
When Glossier launched in 2014, it felt like a new era for the beauty industry. The brand popularised the now-ubiquitous “skincare first, makeup second” approach, and became the first cosmetics label to gain a...
Tequila sunrise: a new era for Mexico’s signature spirit
This Thursday is Cinco de Mayo – an annual celebration of Mexican culture, heritage and cuisine across the globe. It’s also a chance world-over to have a drink, and for me to dedicate a Weekend Edition to my tipple...
The perfect consumer cocktail: pubs and FMCG
In many ways, not much has changed in the core pub proposition in the last few decades. The combination of a welcoming environment and good choice of drinks, often accompanied by a decent food menu, has been winning...
Weapons of mass consumption: the power of consumer brands
I made my first visit to Russia in the early 2000s – about a decade after the collapse of the Soviet Union, and shortly after Vladimir Putin became Prime Minister for the first time. My host took me on some store...
Could the future of fashion be clothes that don’t…
How many fashion brands consistently generate over $5bn in revenue and $3bn in profits each year? Reading through the list of the top ten fashion retailers in 2020, Nike, Inditex and H&M are predictably top –...
Wear your feelings: how Generation Z is forcing brands…
Last month, the 24-year-old US gymnast Simone Biles made headlines by stepping down from the all-around final at the Tokyo Olympics. “Simone Biles has withdrawn to focus on her mental health” read the statement...
The question of sustainability in restaurants
In May this year, chef Daniel Humm announced that his New York restaurant Eleven Madison Park would reopen with an entirely plant-based menu. From one of the most celebrated restaurants in the world, this move away from...
The kidswear market is growing up fast
The global fashion and luxury sector has received a battering in the last year or so. But one segment, which often goes unnoticed, is going from strength to strength: the childrenswear market. Historically dominated by...
Amazon Fresh stores: already stale?
This has been an exciting week in Primrose Hill! Just down the road, in Chalk Farm, a new Amazon Fresh store has opened its doors, giving customers – and those of us at MBS visiting our offices – the chance to...
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