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Poundland Moves Into Ireland Under ‘Dealz’ Fascia

The value retailer is to move into the Republic of Ireland under the new ‘Dealz’ fascia. The first four stores are due to open in October, with the new fascia chosen as it allows the retailer to offer several price points, rather than offering all products for £1. The move into Ireland is expected to signal a wider expansion into the rest of Europe.

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