The Challenger Brands Index

The MBS Group is delighted to present The Challenger Brands Index.

Over the past few months, we have conducted in-depth interviews with founders, Chairs, CEOs, and investors of successfully scaled brands, to lift the lid on how to disrupt a market and challenge a category. Through these interviews we have unearthed fascinating stories and invaluable advice about what it takes to succeed in such a competitive commercial landscape.

We hope it will be a useful tool for the consumer goods industry – for early-stage startups looking to grow, for small brands hoping to scale, and for our sector’s leaders of today and tomorrow.

Read the full report here.