The Challenger Brands Index

An image of the cover of the MBS Challenger Brand Index 2023
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The MBS Group is delighted to present The Challenger Brands Index.

Over the past few months, we have conducted in-depth interviews with founders, Chairs, CEOs, and investors of successfully scaled brands, to lift the lid on how to disrupt a market and challenge a category. Through these interviews we have unearthed fascinating stories and invaluable advice about what it takes to succeed in such a competitive commercial landscape.

We hope it will be a useful tool for the consumer goods industry – for early-stage startups looking to grow, for small brands hoping to scale, and for our sector’s leaders of today and tomorrow.

Read the full report here.

Certification Note

Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companies like ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet the requirements set by B Lab for social and environmental performance, accountability, and transparency. It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008, nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISO norms or other standardization bodies, and they are not ratified by national or European public institutions.