The future of digital advertising: Four key trends for 2024
The MBS Group1 December 2023
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The MBS Group
1 December 2023
Marketing Week explores the macroeconomic trends, first-party data and the influence of artificial intelligence likely to be instrumental for marketers next year. With major trends likely to centre around 5 key issues, it’s key that marketers familiarise themselves with these latest and upcoming developments in the digital advertising landscape.
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